Shelter
Homelessness is a huge issue in England, and this British company wants to help those people find help in the easiest way possible. To exemplify this value, the logo has a house shape inside the "h" in the title. This makes their message accessible to anyone who might not understand what they're conveying. Creativity can really be helpful...
Black Cat
How's this for spooky? Upon first glance, you probably don't see anything aside from some sideways lettering, but look a little harder and you'll see something looming in the darkness. The two "c" letters in the title are slanted to appear like cat eyes coming out of the background. Hopefully, it's not bad luck to cross a black cat ad...