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Just like FedEx, this company decided to use an arrow in its advertising campaign. Without much effort, this company uses clever placement and font to show you what it's all about, and that's whatever comes next. Sometimes the best thing for your brand isn't a difficult-to-understand design, but just an arrow showing everyone what you're about!
Caribou Coffee
The coffee company created this logo back in 2010. Before this, the caribou was leaping to the left, but they changed it to the right side this time. Why? Well, it's meant to represent the company is heading in a new path in the future. Obviously, the symbol is a caribou too. Sometimes it the small changes that really make the biggest impact on advertising...