Jay-Z: 40/40 Club
Jay Z wanted to open a sports bar that he would personally hang out at, even if a bunch of fame-hungry fans wanted to come and bother him all the time. 40/40 is a sports bar/club that offers extremely affordable, quality bar fare; inexpensive local craft brews; and membership-only party rooms where people can watch whatever game is playing in peace.
Jay Z himself hangs out in both the private and public areas of his restaurant regularly. Admittedly, people are really cool and respectful to him. He even buys whole rounds of drinks for the bar and even sometimes covers people’s tabs just out of sheer generosity.
Mark Wahlberg: Wahlburgers
When Shake Shack started to build in popularity, Mark Wahlberg and his brother Donnie though it would be a good idea to start copying their design but with some added Bostonian flair. While the menu at Wahlburgers is actually pretty good and simple, and they try to source their ingredients locally and make all of their pickles and fermented products in-house, this restaurant chain is failing quickly.
The Wahlbergs tried to spread their business too quickly, and their real estate decisions were hasty and expensive. Currently, they are rebranding, but the Berg-boys are unsure whether the restaurant business is sustainable for them.