Classic Pepsi
Vice President Richard Nixon visited Russia in 1959 and participated in a televised debate with Soviet First Secretary Nikita Khrushchev. At one point, the two world leaders shared a Pepsi together, which was something that was totally unheard of in Russia. This weirdly became a memorable moment for the two countries. Now, Russia accounts for 8% of all Pepsi sales.
Beer Is Barely Considered Alcoholic
Beer officially became an alcoholic beverage in 2011. Up until that point, any drinks with less than 10% alcohol content were not deemed alcoholic. Although this law didn't really change much, beer has become more expensive which leads more Russians to drink hard alcohol.