Building the Industry
Seltzer began to hold his own dance marathons, dubbed "walkathons" due to the fact that contestants would usually just shuffle around for the duration of the contests. Seltzer's walkathons could last as long as 40 days with hundreds of unemployed contestants hoping to win cash prizes.
Walkathon
The walkathons were emceed by celebrities like Frankie Laine and Red Skelton, grossing $6 million in only three years. Seltzer's first commercial walkathon was held in Denver, Colorado. He then moved to Chicago, Illinois and began booking events at the Chicago Coliseum...