Record-Breaking PR Stunt Ends in Citywide Chaos

Impeded Search

A Coast Guard search and helicopter rescue crew were sent to look for the two men, but as balloons continued to litter the lake, their efforts became thoroughly impeded. They had trouble reaching the area due to the "asteroid field" of balloons.

Lost in the Water

"It's like trying to find a needle in a haystack," stated one of the authorities conducting the search. "You're looking for, more or less, a head or an orange life jacket, and here you have a couple hundred thousand orange balloons. It's just hard to decipher which is which."

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Post originally appeared on Upbeat News.