Six Months of Planning
The stunt was coordinated by a company based out of L.A., Balloonart by Treb, headed by a man named Treb Heining. Once planning was underway, it took half a year for the event organizers to make United Way's dream a reality.
They Thought It Would Work
In order to contain the balloons, the team constructed a gigantic receptacle the size of a city block in Cleveland's Public Square. It towered over the city, standing 250 feet by 150 feet, three stories tall. The structure was enclosed in a single layer of woven mesh.