The Famous Logo
The logo is also just as popular. It was designed by S. Neil Fujita for the original novel. The studio wanted to redo the logo, but Coppola protested and made them keep it. Smart move!
What the Studio Wanted
Apparently, Paramount Studios had a lot of thoughts about who was cast for who, and they didn't get their way! For the role of Don Vito Corleone, the studio wanted Laurence Olivier. For Michael Corleone, they wanted Robert Redford or Ryan O'Neal.