Vaio
Though Sony has since discontinued this computer range, the logo pictured secretly represents the brand’s integration of digital technology with existing analog technology. Notice how the “VA” in the name is cleverly designed to resemble an analog waveform. Additionally, the “IO” is a binary code. Only true computer nerds picked up on this hidden message, but it's a good one...
Hershey's Kisses
How many kisses can you count in this famous chocolate logo? Well, if you thought there were only two, you would be wrong. Look again at the space between "K" and "I" in "Kisses." There's a third kiss hiding in between the letters. The first Hershey's Kiss was introduced in 1907. Back then, all the candies were wrapped by hand. There was no machine for wrapping until 1921.